Zendesk makes great customer experience possible

A positive customer experience is crucial to the success of a business because a happy customer is one who is likely to become a loyal customer who can help you boost revenue. That’s what every company strives for. Yet so many consumers seem disappointed.

Call it an experience disconnect; where companies tout the latest technology or snappy design, but haven’t focused on or invested in the most meaningful aspects of customer experience.

So what truly makes for a good experience? Speed. Convenience. Consistency. Friendliness. And human touch, that is, creating real connections by making technology feel more human and giving employees what they need to create better customer experiences.

A company that truly understands customer experience is Zendesk. The firm started the customer experience revolution in 2007 by enabling businesses around the world to take their customer service online.

Today, Zendesk is the champion of great service everywhere for everyone, and powers billions of conversations, connecting more than 100,000 brands with hundreds of millions of customers over telephony, chat, email, messaging, social channels, communities, review sites and help centers.

In a conversation with Jenny Choo, Regional Vice President – JAPAC SMB, Zendesk, we gain further insights into the world of customer experience and how Zendesk has found its sweet spot in helping brands create great experiences throughout their customers’ journey. Jenny also shares insights from the firm’s Customer Experience Trends Report 2022, including three key takeaways for companies to implement, to win the hearts of their customers.

Additionally, Jenny speaks about:

The importance of the SMB segment to Zendesk’s overall business.
The evolution of customer experience and how Zendesk is helping its customers excel in this aspect.
Advice for SMBs who want to deliver outstanding customer experience.
Key CX trends that we can expect to see moving into 2023.