Pancast's technology solutions simplifies the complex digital video advertising world

Australian-based adtech startup Pancast is a premium online video marketplace that offers innovative solutions that is built upon an ethical infrastructure, shaped by the values of trust and transparency, that reduces the complexity and opacity of online video advertising.

Pancast plans to aggressively expand across the region, tapping into Asia’s growing online video advertising market, which is expected to reach USD33.3 billion by 2025, representing 20 percent of the Asia Pacific digital ad pie and 40 percent in emerging markets like Indonesia.

Recently, the company opened its first Southeast Asia office in Indonesia, and appoints Miranti Herwinda to spearhead and lead the operations. According to Miranti, Pancast shifts the way premium online video is traded, providing transparent technology solutions that simplify the complex digital video advertising world. She believes it will complement the increasing online video viewers in Indonesia.

The company is working with leading Indonesian publishers to deliver a premium online video marketplace which include Indonesia’s largest publishing conglomerate – Kapanlagi Youniverse (KLY) – and biggest streaming platforms – Vidio, with over 40 million monthly active users (MAU), WeTV with 27 million MAU, and True ID – as well as top sports platforms – ESPN, One Football and Football Co.

During the interview, Miranti talks about: