Blue sets to revolutionalise the insurance space with technology

Blue, founded in 2018, is the first digital life insurer in Hong Kong, and a joint venture between Hillhouse Capital, a leading investment management firm, and Tencent Holdings Limited, a leading Internet value added services provider.

The company’s mission is to provide simple, flexible and valuable insurance solutions through online channels and hence making people’s lives easier by empowering them to take charge of their own protection.

CEO and Executive Director of Blue, Charles Hung, says Blue’s focus is to use technology to create a seamless, simple, and flexible customer journey. He adds that technology is the driving force of Blue’s business model.

With extensive experience in various financial industries, Charles is looking to revolutionise the insurance industry and change the misconceptions on how people view insurance.

He also shares lots of insights on:

the background of Blue and how it started
how the company leverages on technology to provide a seamless customer journey
the early adopters’ expectations and how Blue has evolved since inception to meet their customers’ specific needs
customer segmentation
the types of products and services and the ones which have popularised over the past year
how Blue is different from other competitors in a saturated market like Hong Kong
some trends he has observed in Hong Kong’s insurance space and the outlook for digital insurers in the Hong Kong insurance sector
trends which are developing, or key factors coming up that will influence the sector in the next few years
Blue’s performance in 2021
future business plans and goals and what customers can expect in 2022
some key learnings from his vast experience in the financial sector
advice to someone who is about to take on their first CEO role