Lyre’s Spirits taps Bench Media to expand reach, increase sales

Founded in 2012, Bench is a leading programmatic media solutions provider that empowers better marketing and advertising through marketing intelligence software, expert services and strategic advice. Underpinned by technology and data, the organisation provides results driven digital advertising to some of the largest brands and agencies across Asia Pacific.

Lyre’s Spirits, a business that specialises in non-alcoholic spirits, was founded in 2019. Recently valued at USD360 million, the company is embarking on a mission to expand its Aussie brand internationally.

In pursuit of this ambition, Lyre’s Spirits taps onto Bench’s capabilities in programmatic advertising to capture audience attention and to drive purchase actions across the regions of ANZ, US, Canada, UK, and the EU.

Throughout its partnership with Bench, the company has reached over 1.6 million unique people, with Bench’s solution providing over 39 million impressions and 60,000 clicks to their websites throughout the targeted regions. This led to Lyre’s Spirits recording its best quarter ever from October to December 2020, and their best month ever in January 2021 with an increase of 30 percent in sales.

Catch the engaging conversation with Ori Gold, CEO of Bench Media and Ashleigh Murray, Global Vice-President Digital Marketing Manager & SVP eCommerce (Global) and listen to them speak about:

How Bench has successfully helped Lyre Spirit’s achieve turbo growth.
How this partnership came about, the objective behind Lyre’s engagement of Bench and the outcomes achieved to date.
Bench’s winning formula of moving out of the overcrowded Facebook and Google Ad advertising space into the Amazon ecosystem.
What’s next in the pipeline for both organisations.