Carma helps businesses power ahead with market intelligence

More and more companies are now leveraging different solutions to access the results of their public relations, communications and marketing initiatives. Therefore, as a result of the rapid rise in online activity, increase in online portals, and other channels, it has become difficult to monitor every material sent out to different media channels and platforms.

According to Andrew Nicholls, Managing Director and Co-Founder of Carma Asia, it is imperative for organisations to be on top of what is trending and the conversations that dominate online. He adds that this information delivers insights that can help businesses tap into new opportunities as well as make crucial decisions.

Carma, which stands for Computer Aided Research and Media Analysis is a global provider of technology and research services that enables organisations to monitor, measure and evaluate communications whilst simultaneously identifying reputational risks and tracking of public opinion. Headquartered in Singapore, the company is currently present in 50 countries across five continents.

Catch our interview with Andrew where he speaks about:

Carma’s footprint in the APAC region, a snapshot of the company’s products and services and how it is helping agencies and brands track conversations across multiple media channels.
The old media landscape and what it looks like today.
His perspective of the fast growing media intelligence market, including a comparison between Asia, Europe and the US.
Carma’s partnership with The International Communications Consultancy Organization and the Public Relations and Communications Association and how this has positively impacted the organisation.
Media monitoring and intelligence trends and predictions for 2022.