Yahoo’s solutions help brands drive meaningful connections across advertising, search and media.

Everyone knows Yahoo, one of the internet’s first great brands!

Since the 1990s, the global media and tech company has reached almost a billion people worldwide, connecting them to their passions and bringing them closer to what they love – from finance and commerce to gaming and news – with trusted products, content and tech that fuel their day.

The company also provides a full-stack platform for partners to grow businesses and drive more meaningful connections across advertising, search and media.

In an engaging conversation with #biztechasia Paul Sigaloff, Yahoo Vice President, and Head of APAC unpacks the evolution of Yahoo and shares how the company is making itself relevant in the Asia Pacific region, a marketplace heavily dominated by the likes of Facebook, Google and now TikTok. He also talks about Yahoo’s transition and how the coming months and years will bring fresh growth and innovation for Yahoo as a business and brand.

Additionally, Paul spoke about:

The evolution of Yahoo
How Yahoo is distinguishing itself vis a vis its competitors (7.10mins – )
How Yahoo is powering the advertising of tomorrow
A deep dive into Yahoo’s business in the Asia Pacific region, its strongest market and the sectors that enjoy large traction
How Yahoo is addressing talent especially post pandemic
What we expect to see next from Yahoo in the remaining of 2022 and beyond