South Korea’s Ubase enters Malaysia to tap into vast BPO opportunity

Business Process Outsourcing (BPO) services have grown in popularity in recent times due to flexible cost structures and the ability to meet customer needs. Today, businesses of all sizes are turning to BPO as a way to increase efficiency, reduce costs, access workforce with specialized skills, increase scalability, and ultimately grow revenue to outperform competitors. With increase in BPO adoption over the years,  analysts are positive that the global BPO market size which was valued at US$246 billion in 2021 is expected to reach US$513 billion by 2030.

A firm that is riding the coattails of this rise is Ubase Inc, South Korea’s largest BPO provider. Founded in 1998, with a footprint in numerous countries in Asia Pacific, the firm boasts of having established nine service centres to date in this region.

Hot on the heels of its recent expansion into Malaysia, #biztechasia spoke to Song Kheehong, the President & CEO of Ubase to get insights on how the company is empowering businesses in Malaysia through its new regional office, the opportunities that come with this expansion including key trends in the BPO sector for the next 24 months. 

Additionally, Kheehong touched on:

• What Ubase was set up to do
• The firm’s footprint in the Asia Pacific region
• Ubase’s key strengths, its unique proposition and the solutions it provides
• Customer success stories 
• Key trends in the BPO industry for the next 24 months 
• The firm’s strategy for the next 24 months 

Guest: Song Kheehong, President & CEO, Ubase  

Host: Brian Fernandez

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