SAS empowers customers to transform data into intelligence

We live in a hyperconnected ecosystem, where every interaction results in massive datasets being generated. This consumption and usage of data has significantly changed over the years, helping shape new business models and driving a customer-centric approach to transformation.

The past decade has seen a surge in the use of data and analytics to inform business decisions, from sales and marketing through to operations and HR, permeating across multiple  industries. And with the arrival of Covid-19, experts estimate it accelerated global digital transformation by an average of 6 years.

As one of the first artificial intelligence and analytics companies, SAS is behind many advances that have transformed the way the world uses data. Founded in 1976, the company has helped customers at more than 70,000 sites improve performance and deliver value by making better decisions faster.

We caught up with Amir Sohrabi, Regional Vice President & Head of Digital Transformation Emerging EMEA & ASIA who shared insights on the transformative power of digital transformation, digital adoption in both Middle East and Asia, including key trends to watch out for, in 2022/2023.

Additionally, Amir shares on:

• SAS and its history, the sectors it focuses on, including the company’s footprint in the Middle East and Asia
• How SAS is helping its customers achieve their business goals
• How the company is working with telcos to enable them to embrace the future of work
• Key differentiations between the Middle East and Asia, in relation to digitalization between the Middle East and Asia. 
• His observations around what governments across Middle East and Asia are doing to encourage digitalization adoption among SMEs 
• Key trends to watch out for in 2022 / 2023 
• The fundamental shift around how businesses are adopting the cloud 
• SAS’s unique company culture and what makes the company different 
• Nuggets of wisdom on how companies can build great culture within their organization