Technology Show: Featuring Xaxis

Digital Marketing and the related technology behind it is perceived by many as a kind of black art.

Daniel Henriksen, Head of Programmatic Strategy, Asia Pacific at Xaxis, helps us to take a deep dive into aspects of digital marketing and demystify it a little. Xaxis, GroupM’s outcome media specialist, has delivered outcomes for more than 3,000 brands in 48 markets around the world.

Daniel talks about and explains, the various aspects of Digital Marketing including programmatic strategy as well as first party and zero party data, and the strategies clients are utilising to understand their customers better.

He also gives us a checklist on how companies can start their digital marketing journey and what are the tools they need to help themselves or engage third parties to execute and achieve their digital marketing goals.

Guest: Daniel Henriksen, Head of Programmatic Strategy, Asia Pacific at Xaxis

Host: Brian Fernandez