Prioritising customers engagement in an increasingly digital world

Today, customer engagement includes offering customers tailored experiences that keep them engaged. However, in a world that is fast becoming digital, consumers have come to expect personalised experiences across all physical and digital touch-points. According to a study by Accenture, 91 percent of consumers are more likely to shop with brands who recognise, remember, and engage with them through recommendations, offers and personalised experiences. Therefore, for brands to remain competitive in a crowded, and increasingly savvy marketplace, they would require a far more robust and strategic approach.

MoEngage is an insights-led customer engagement platform that empowers marketers and product owners with insights into customer behaviour and the ability to act on those insights to engage customers across multiple channels. Founded in 2014, the company aims to be an enabler of digitisation for brands, where it helps them to better retain customers and drive both engagement and value.

We spoke to its Founder and CEO, Raviteja Dodda regarding MoEngage’s growth story and how its platform has helped brands around the world engage effectively with consumers, including personalised omni-channel customer experience that is more critical than ever, in today’s digital-first world,

During the insightful conversation, Raviteja also shared:

His thoughts on the findings presented in Google’s SEA e-conomy report and the opportunities which SEA’s Internet economy presents to businesses.
Key e-commerce trends in Southeast Asia in the next 2-3 years.
How SEA’s internet economy has influenced MoEngage’s growth and strategy over the last year.
His perspective on MoEngage’s hyper growth phase and expansion beyond SEA into Europe, Middle East and the US
Impacts of the pandemic on MoEngage, including the importance of retaining its culture whilst it continues to scale.