AdColony banks on booming gaming industry to offer advertising solutions to brands

Mobile gaming experienced its highest worldwide increase in 2021. APAC is home to 54 percent of the world’s gamers and is the region with the highest growth. As a result, in-game advertising has grown through time to become one of the most profitable revenue channels for mobile games today.

AdColony is one of the largest mobile advertising platforms in the world with a reach of more than 1.5 billion users globally. Part of Digital Turbine’s leading independent mobile growth platform, this US-headquartered company offers blended in-game advertising solutions across both display and video to brands and agencies in SEA with the aim of helping them expand their reach and results through the power of mobile.

According to AdColony’s senior vice president, APAC, Tom Simpson, successful marketing has always been based on keeping as closely in step with consumer behaviours, but the explosion of gaming consumption means marketers are now racing to catch up with new habits, audiences, and channels.

In this interview Tom speaks of the booming gaming industry and the future of in-game advertising.

Additionally, he shares insights on:

AdColony’s recent acquisition by Digital Turbine and what this means for the organisation.
How ad spend has shifted over the last decade, including where and when these seismic shifts occur.
The switch from traditional to digital media advertising and the landscape in the US and Europe differs from Asia.
The booming gaming industry and why Asia is really the home for the gaming market.
Opportunities within the Asia Pacific markets for mobile gaming advertising.
His views on the Metaverse and why it is relevant now.