Insights from GTDC – IT Distribution and How it has Changed Dramatically

Join us on Biztech’s Enterprise Technology Show as we explore the future of IT distribution with Ananth Lazarus, Managing Director of APAC at the Global Technology Distribution Council (GTDC).

The GTDC is a global industry association that supports IT distributors in strengthening vendor partnerships and driving industry-wide innovation.

In this episode, Ananth discusses the evolving role of distributors in the cloud, AI and digital marketplace era. We explore how distributors support local partners, set up Proof-of-Concepts (POCs) and establish Centers of Excellence (COEs) to accelerate enterprise adoption of emerging technologies.