BetterPlace, TROOPERS empower individuals with equitable employment

BetterPlace, an Indian SaaS-based workforce management platform, recently acquired TROOPERS, a Malaysian provider of on-demand part-time frontline workers. The acquisition will enhance BetterPlace’s presence in Southeast Asia by integrating TROOPERS’s gig matching and rostering features into its SaaS platform.

Troopers, founded in 2017, is a digital HR tech platform serving various brands in Malaysia for on-ground activations, marketing, promotions, logistics, and shared services.

In an engaging conversation with #biztechasia Pravin Agarwala, Co-Founder and Group CEO at BetterPlace & Joshua Tan, Co-Founder & CEO, TROOPERS discussed the acquisition reasons, synergies between the companies, insights on the blossoming gig economy, and their efforts to empower individuals within the community.

Furthermore, both gentlemen delved into several additional topics, including:

The factors that make the gig economy so appealing to a large number of Malaysians and the driving forces behind this emerging trend.
The synergistic combination of expertise between BetterPlace and Troopers, along with their services in the gig economy and accompanying ancillary offerings, has the potential to make a global impact, reaching over 50 million people.
The invaluable lessons learned during their entrepreneurial journeys. Josh emphasized the importance of building a business that is attractive enough to be acquired by a larger player, highlighting the qualities of resilience, determination, grit, and hard work. Pravin shared insights on having a grand vision, finding satisfaction in achievements while maintaining a hunger for further growth, and the significance of collaboration and creating lasting, meaningful impact.