Mobile will remain at the heart of consumers’ lives: data.ai

Mobile adoption has boomed globally  with explosive  growth across downloads, usage and app store consumer spend. To put this into perspective, in 2021 alone, the number of downloads surpassed 232 billion, with over US$168 billion in consumer spend and over 3.9 trillion hours spent on mobile consumed globally.

As a result of this exponential growth, ad dollars have flocked to mobile ads, topping US$295 billion in 2021 and is expected to generate more than US$350 billion in 2022.

In view of this, companies like data.ai are in the cross hairs of this explosion of growth and are using ai to give marketers better insights. The company claims to be the first Unified Data AI platform bringing together consumer data and market estimates.

To tell us more about data.ai, its products and solutions including sharing of global insights into the growth of mobile and its impact on marketers and brands worldwide, we spoke to David Kim, the Managing Director for data.ai in Asia Pacific. During the conversation David deep dived into the findings from the firm’s annual mobile app forecast for 2023 and shared how companies can leverage these insights to effectively plan for growth in this year.

Additionally, David shared:

• An overview of data.ai’s products and solutions including the verticals and clients it serves 
• Why consumer spend is tightening whilst demand for mobile is presently the gold standard
• Insights on mobile consumer growth in the APAC region
• Changing popularity of social media platforms – why is this so and how brands can take advantage of this rising trend

Guest: David Kim, Managing Director, APAC

Host: Brian Fernandez

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