APR leads the way for sustainable content creation

Once a relatively niche consideration for brands and consumers, sustainability has moved dramatically up the agenda in recent years, following greatly increased public discussion and awareness of environmental concerns. This extends to not just the obvious sustainability concerns like the carbon footprint of ecommerce shipping or the waste created by physical products and their packaging, but also much less tangible things.

While ad agencies, digital marketing consultants and other suppliers of virtual services might have felt that they were exempted from the conversation around sustainability, or felt unable to take concrete action on environmental issues, attention has now turned to the way that digital and virtual services, such as digital advertising and marketing, affect the environment.

After all, even the virtual world is powered by energy and therefore generates emissions, and business activities associated with the ad industry, like travel, can also be tracked and their carbon impact calculated.

To dive deeper into the importance of producing content in the most eco-friendly way, the growing awareness of sustainability practices among consumers as well as to share examples of how top brands in Asia Pacific have done remarkably well in this space, we speak to Jonathan Parker, Managing Director, EMEA & APAC, Advertising Production Resources (APR).

APR, a company founded in 2000 and headquartered in Denver Colorado, is a content creation optimisation consultancy that oversees over USD1 billion in annual ad production spend for 60+ advertisers around the globe.

The organisation empowers marketers to make better, more informed decisions in their creative production process, guiding them to transform, modernize and optimize content production ecosystems.

During the conversation, Jonathan provides insights into:

How APR adds value its clients.
The imperatives for brands and businesses to implement sustainability practices in every aspect of their marketing campaigns.
The recent Global Consumer Insights Pulse Survey by PwC.
Factors that drive sustainability amongst brands and businesses in the region.
Effective creative content that marketers should develop for sustainability based monitoring.
How brands in Asia Pacific emphasise sustainability, citing examples of Samsung Electronics, Uniqlo and Huawei.
Sustainability trends in 2022/2023 that marketing marketers should take note of.