Accenture’s recent survey, a clarion call for corporates to step up as youths seek green jobs

As companies accelerate their transition to the green economy, attracting young talent is a new imperative. While good pay, stability and opportunity continue to be motivators, young people are also looking for companies that offer attractive green jobs and demonstrate real commitment toward environmental sustainability.

A recent study by Accenture titled Youthquake Meets Green Economy states that three out of four young people in Asia Pacific aspire to get a green job within the next decade, outpacing youth elsewhere in the world in gravitating towards careers and organizations that have an environmentally sustainable agenda.

Therefore to share further insights on this survey, including the inspiration behind the green generation’s interest to work in the green economy and how organizations can cater to the rising demand for green talent, we spoke to Gastón Carrión Managing Director – Talent & Organization, APAC Lead at Accenture.

During the conversation, Gastón shared his perspective of:

Accenture’s footprint in the Asia Pacific region and his role within the organization.
The impact and size of the green economy globally.
How the green economy is impacting talent, particularly the youth who are more purposefully driven and are on the lookout for employers that are aligned to their value systems.
Key takeaways from Accenture’s recent Youthquake Meets Green Economy survey and the trends on youth seeking green jobs.
Key areas in green tech and the green economy that is seeing the biggest job creation and growth.
What the jobs roadmap looks like in the Asia Pacific region, including his thoughts on quick wins for governments and corporations.
Key benefits for organizations who embrace the ESG agenda.
What companies can do to avoid “green washing”.
Tips on how companies can do a better job, to engage their talent.