Treasure Data empowers enterprises with actionable insights to drive effective customer experiences

The world is shifting towards digitalisation. As people use more and more digital devices to connect with companies and brands, the need for great digital customer experience is more pressing than ever.

According to McKinsey, 71 percent of consumers expect companies to deliver personalised interactions, yet new findings from a Treasure Data-commissioned survey reveals that one-third of companies have a siloed and disjointed understanding of customer journeys, driven largely by insufficient staffing and a lack of resources.

Enter Treasure Data, a company that empowers enterprises with superior actionable insights that drive effective customer experiences. Founded in 2011 and headquartered in the US, Treasure Data was built to radically simplify customer data management and help brands transform customer experiences by identifying, engaging and acquiring customers efficiently in a flexible, scalable and secure environment.

To help our listeners understand why customer experiences are key to the success of brands as well as Treasure Data’s vision on how companies are collecting, transforming and understanding multiple data sources, we speak to Kazuki Ohta, CEO and co-founder of Treasure Data.

During the conversation Kazuki shares insights on:

His reason for starting Treasure Data and the key problems the company is trying to solve.
Hyper personalisation and why this is important for customers and brands.
How Treasure Data’s customer data platform connects and drives personalisations including its secret sauce to helping businesses succeed.
Impacts of the pandemic on customer experience expectations.
A deep dive into Treasure Data’s customer data platform and how it has helped customers improve. business growth and customer experience whilst simultaneously balancing privacy issues.
Treasure Data’s way of navigating a cookie-less world.