Smart powers with LEET to offer total esports experience

As competitive esports and gaming continue to integrate into popular culture, global investors, brands, and media outlets are starting to take note. This industry has seen tremendous growth over the years, both in terms of viewership and revenue with analysts predicting that there will be 29.6 million monthly esports viewers in 2022, up 11.5% from 2021.

Most recently, a report by Insider Intelligence stated that in 2022, it is likely that the global esports market will generate somewhere in the ballpark of nearly USD2 billion in revenue and is expected to go higher in the coming years. In Asia alone, the explosive USD70 billion gaming market is teeming with opportunities for mobile, social, cloud, and esports gaming with big brands and mobile operators in particular clamoring for their share of this lucrative esports pie.

Enter, Filipino’s mobile services provider Smart Communications Inc. (Smart), a wholly-owned wireless communications and digital subsidiary of PLDT, Inc, Philippines largest and only integrated telco. The company recently partnered with United States’ esports gaming platform provider, LEET Technology to develop Smart GIGA Arena, the first all-in-one online esports gaming platform in the Philippines. With ambitions to tap into a burgeoning esports market locally, Smart is providing its subscribers with holistic esports experience at the fingertips via LEET’s proprietary gaming platform.

During the insightful conversation, Keith Long also speak about:

How both companies are collaborating to bring holistic esports and gaming to the Philippines.
The uniqueness of LEET’s white label gaming platform and how the company forms partnerships with telcos.
The mobile landscape in the Philippines and what Smart hopes to achieve in-market through GIGA Arena.
An overview of the esports market in Asia Pacific, including key trends to watch out for, in 2022 and beyond.
LEET’s listing on the US OTC market via a merger and its plans moving forward.