Optimizely helps customers unlock their digital potential

In the hyper-competitive world of today’s online market, a customer’s experience during their journey with a brand is more important than ever. A customer’s perception of a brand drives the customer experience – from browsing a website to chatting with a live agent, to visiting a storefront, a customer’s interaction with a company determines if they will be a one-time shopper or a lifelong customer.

And it is for this very reason that forward-thinking marketers have moved to customer experience optimisation, a comprehensive approach across all channels that can rev up the customer experience with hyper-personalisation that includes artificial intelligence, chatbots, and virtual assistants.

According to market research firms, the global customer experience market size is expected to reach 27.12 billion US dollars by 2028, registering a CAGR of 17.5 percent from 2022 to 2028 and can potentially rise further as brands further compete for market share in a highly competitive digital marketplace.

To dive deeper into the topic of customer experience optimisation and to share insights on how brands can compete and win in such a competitive space, we speak to Paul North, Senior Vice President APJ at Optimizely. Optimizely specializes in customer experience optimisation, allowing businesses to dramatically drive up the value of their digital products, commerce, and campaigns through its best-in-class experimentation software platform.

The company’s leading digital experience platform (DXP) empowers teams with the tools and insights they need to create and optimise in new and novel ways. With Optimizely, customers can operate with data-driven confidence to create hyper-personalised experiences.

During the interview, Paul also speak about:

Optimizely’s recent acquisitions and how this compliments the company’s offerings.
How customers utilise Optimizely’s suite of products.
The company’s footprint in the Asia Pacific region and its go-to market strategy.
How the company is moving the needle in the innovation space
How its partnership with Google Cloud has helped drive innovation in next generation experimentation.
How Optimizely’s AI-enabled solutions have empowered marketers to make data driven decisions.