Unpacking the Future of Digital Marketing with Yahoo

On Biztech’s Marketing Show , Dan Richardson, Director, Head of Data & Insights AUSEA at Yahoo, joins us for an in-depth discussion on the future of digital marketing.

Earlier this July, Google unexpectedly announced that it is abandoning its plans to block third-party cookies on Chrome. Speaking to Biztech Asia prior to this announcement, Dan sheds light on the industry’s challenges and opportunities, delves into Yahoo’s innovative strategies, and shares his vision for the future. He’ll also discuss how Yahoo is navigating data signal losses and tightening privacy regulation, the crucial role of identity solutions, and the importance of industry collaboration.

Don’t miss this engaging conversation about the evolving digital marketing landscape and Yahoo’s pioneering role in shaping it.