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Home Uncategorized

Decoding the Sustainability Puzzle: Kantar’s Approach

Farrah Mariyah by Farrah Mariyah
09/01/2024
in Uncategorized
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On the latest episode of the Biztech’s ESG Conversation Show! we dive deep into the world of sustainability with Trezelene Chan , Head of KANTAR’s APAC Sustainable Transformation Practice. Join us as we explore the challenges and opportunities in navigating the ESG landscape.

Key Takeaways :

  1. Consumer Urgency: Consumers care about sustainability, and the time to act is now. Waiting for the perfect moment is not an option.
  2. Timely Action: Businesses and brands are urged to take immediate action, given the current rate of environmental degradation and global commitments like COP.
  3. Authenticity and Belief: Brands should authentically believe in their capacity to make a difference. Initiating sustainability efforts now contributes to a better planet, society, and holds potential for commercial value.
  4. ESG Integration: Integrating ESG practices into business operations is crucial for fostering innovation and positive change.
  5. Catalyzing Change: Businesses have the power to act as catalysts for broader adoption of sustainable practices, influencing positive societal behavior.

Guest : Trezelene Chan , Head of KANTAR’s APAC Sustainable Transformation Practice

Host : Brian Fernandez

For more on such conversations click here….

Tags: Authenticity and BeliefBusiness ResponsibilityCatalyzing ChangeClimate ActionCommercial ValueConsumer UrgencyESG InnovationESG IntegrationSustainability NowTimely Action
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