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Home Conversations Leadership C-Suite Conversations Show

Backbase’s solutions enable banks to re-architect banking around their customers

Geraldine by Geraldine
16/03/2023
in C-Suite Conversations Show
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Banking has changed. Today’s customers expect instant, personalized journeys that simplify every aspect of their daily lives. Or, in other words, they expect banking that’s architected around them.

But here’s the problem: traditional banks aren’t able to offer the superior experiences that customers now demand. Decades of point solutions and a patchwork of legacy technologies has made it impossible for them to compete with the rising threat that fintech, bigtech, and neobanks present. 

Enter Backbase, a company on a mission to re-architect banking around its customers. The organization has created a category-leading Engagement Banking Platform that enables banks and credit unions to power the full customer lifecycle through a single, white-labeled platform. 

#biztechasia recently spoke to Riddhi Dutta, Backbase’s Regional Vice President for ASEAN & South Asia who walked us through how the organization has empowered over 80 banks to place digital at the core of their business models. He shared why Asian banks are well above the curve compared to other parts of the world, the challenges facing banks today and how Backbase has been successful in its efforts to help banks shift from a legacy approach towards a new way of engaging and interacting with their customers.

Additionally, he touched on:

  • How customers have leveraged Backbase’s solutions to drive success
  • Backbase’s winning formula to help legacy banks compete
  • The digital banking landscape in Asia and its outlook in the coming years
  • Key trends and shifts that will impact the banking and financial services industry in 2023 and beyond

Guest: Riddhi Dutta, Regional Vice President – ASEAN & South Asia, Backbase

Host: Brian Fernandez

For more C-Suite Conversations, check out here 

Tags: Bankingcustomer experienceDigitalDigital BankingEngagementFinancial ServicesTechnology
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