99% of marketers across Asia plan to increase retail ad spend in next 12 months: Carousell

99% of 2,000 marketers across Southeast Asia and India will increase retail media ad spend over the next 12 months while 87% intend to include retail media as part of media plans within the next 12 months. This is according to the “Digital Advertising’s Next Big Wave” study that Carousell Media Group commissioned the Interactive Advertising Bureau Southeast Asia and India to survey its members and the wider digital advertising ecosystem to explore how brands, agencies, platforms and partners in Asia are aligning with this global trend of increasing spend on retail media networks.

#biztechasia caught up with JJ Eastwood, Managing Director, Carousell Media Group, to get his insights on why retail media advertising which once considered the new frontier, is now being hailed as the third big digital advertising wave following search engines and social. In this conversation JJ also shares why ad spend on retail media accounts for one in five advertising dollars, outperforming many mainstream digital advertising platforms out there, including advice for marketers looking to increase ad spend in this area.

Additionally, JJ touched on:

• The uniqueness of each of the marketplaces under the Carousell umbrella and how brands can benefit from advertising on these platforms.
• Success stories of how businesses have grown with Carousell over the years
• The importance of building trust among consumers 
• How Carousell Media Group helps brands connect with and better understand the buying habits and attitudes of consumer segments
• Trends that brands and marketers should be cognizant of in 2023 campaigns 

Guest: JJ Eastwood, Managing Director, Carousell Media Group

Host: Brian Fernandez

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