ADA grows its clients topline through connected data, marketing, commerce and customer experience

ADA is a data and artificial intelligence company that designs and executes integrated digital, analytics, marketing, and e-commerce solutions. Operating across 10 markets in South and Southeast Asia, ADA partners with leading brands to drive their digital and data maturity, achieve holistic digital transformation and ultimately their business goals. 

Anchored on providing business insights, data enrichment and advanced analytics, ADA strives to understand its customers’ mindsets to effectively design data-driven marketing strategies that enable brands and marketers to capture market share.

In a conversation with #biztechasia Srinivas Gattamneni, Chief Executive Officer, ADA talks about the evolving marketing technology landscape, what sets ADA apart from competition, its future path, including trends and innovation in the martech and digital analytics space in 2023 and beyond.

Srinivas also touched on:

• A primer of ADA’s business, its footprint in the region & the services it offers
• How being  part of a bigger conglomerate (Axiata Group) has helped the firm scale quicker
• Customer success stories
• Shifting consumer behavior (from offline to online) and how this plays out for advertisers in the region 
• ADA’s acquisition of Singpost’s e-commerce division and Awake Asia and potential merger and acquisitions in the near future

Guest: Srinivas Gattamneni, Chief Executive Officer, ADA

Host: Brian Fernandez

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