Toku reimagines customer experience for brands, businesses in APAC

Customer experience is the heart of the relationship between a business and its customers. Typically, when people talk about customer experience (CX) they mean traditional sales and marketing touch points along the customer journey. In the past, when executed well, CX investments have yielded good results: better customer retention and acquisition, increased sales and stronger loyalty.

But the world has changed. It’s more than just the COVID-19 pandemic: A non-stop barrage of external life forces—economic, social, political and beyond is affecting people’s everyday decisions in unavoidable ways. Amid so much upheaval, people are reevaluating what’s important to them – and as a result, the way they interact with brands is evolving, and so too is the idea of customer experience.

A company that is active in helping customers perfect their CX is Toku, a firm that creates bespoke cloud communications and customer engagement solutions for businesses.

In a conversation with Founder and CEO, Thomas Laboulle, he explains how Toku combines local expertise, regional in-country infrastructure and global reach to help businesses overcome the complexity of digital transformation in APAC markets and enhance their CX. He also highlights the gaps between e-commerce firms and businesses from the traditional economy, including what enterprises can do to up their game to cater to the needs of today’s economy. 

Additionally, Thomas spoke about:

• Toku’s journey from its inception to where it is today including success stories of how the firm has its customers succeed 
• Insights and key takeaways from ‘Toku Singapore Consumer Engagement Report 2022’
• Key customer experience trends for 2023.
• What we can expect from Toku in the coming months 

Guest: Thomas Laboulle, Founder and CEO, Toku

Host: Brian Fernandez

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