5 key trends that will impact global consumer markets in 2023 & beyond: Mintel

Mintel, the experts in what consumers want and why, has announced five trends that are set to impact global consumer markets in 2023, over the next five years and beyond. Centred around seven core drivers of consumer behaviour — Identity, Rights, Surroundings, Experiences, Technology, Wellbeing and Value, these trends include:

• Me Mentality: Consumers will be eager to re-focus on themselves and brands can help them take centre stage.
• Power to the People: Brands have to make room for a new ‘c’ in their c-suite as consumers are investing, co-creating and voting for change alongside brands.
• Hyper Fatigue: Consumers will try to cut through the noise and connect with what matters to them.
• International Localism: Buying local will be a way consumers can protect themselves financially, environmentally and psychologically and feel that they are giving back.
• Intentional Spending: Factors like flexibility, durability and sustainability will play increasingly important roles in consumers’ value equation.

To share further insights on these trends, we spoke to Matthew Crabbe, Regional Trends Director, Asia-Pacific, Mintel Group. During the conversation, Matthew deep dived into each of these trends, including what brands and marketers should be cognizant of when planning their marketing campaigns. 

Additionally, he touched on:

• Mintel on the whole, its services and clients that it serves
• The Chinese consumer and how they have evolved over the last decade
• Insights from China that marketers and brands can adopt and learn from

Guest: Matthew Crabbe, Regional Trends Director, Asia-Pacific, Mintel Group

Host: Brian Fernandez